Tuesday, May 27, 2008

Enter freakiness

Freakishness abound, a mere day after catching the latest Asshat award, what should pop up in my email today, but this interview request.

 

Bookmark Communications

Dear Matt,

Todd Davis, the CEO of the identity-theft protection service LifeLock is available for interview (defending his company's services). Davis is best known for publicly posting his social security number: daring hackers to steal his identity.

The latest news on Davis:  he became a victim of identity theft himself. This has brought a tremendous amount of scrutiny to LifeLock and now there's  a handful of lawsuits still pending with accusations of false and misleading advertising.

After becoming a victim to identity theft, Davis is still very confident in his service. Davis said that for the one instance that his identity has been stolen, there's been 87 other attempts to steal his identity that LifeLock protected.

INTERVIEWS ARE THIS THURSDAY, MAY 29 FROM 6:30AM TO NOON EASTERN TIME. (We've done some pre-booking with TV stations so I only have a few windows left).

Here a link to Lifelock's website:

http://www.lifelock.com/

Talk to you soon,
Karen Engler 206 xxx xxxx
LIFELOCK CEO FINDS IDENTITY UNDER ATTACK FROM LAWYERS
 
TALK TO LIFELOCK CEO TODD DAVIS THIS THURSDAY, MAY 29th
ABOUT THE RECENT CLASS ACTION LAWSUITS FILED AGAINST LIFELOCK

LifeLock, a proactive identity theft protection service, aims to protect members' identities and promises to guarantee your good name. LifeLock CEO Todd Davis has become famous for his commercials where he offers his social security number to demonstrate how confident he is in his company's identity theft protection program.  But recently, lawsuits filed against the company allege that the company's claims are deceptive and that its services may actually not do what they say.
 
It is even alleged that LifeLock CEO, Todd Davis¹ identity was stolen while he was a customer and is, upon information and belief, presently being misappropriated by at least 20 identity thieves. But Davis says that his financial information has only been compromised once and that the LifeLock system has shut out more than 100 other identity theft attempts.
 
"My identity has been completely protected by LifeLock and I am as confident as ever about the LifeLock service", says Todd Davis, CEO of LifeLock.  "It is shocking that completely untrue statements about our company, the protection we provide and my personal identity are being repeated from a trial lawyer looking to create a case that clearly is not in the best interest of consumers."

Join Todd Davis on Thursday, May 29 for his side of the story. 
 
These interviews are being sponsored by LifeLock


Karen Engler
Bookmark Communications
206 xxx xxxx

5 comments:

  1. so was this due to where you work that you get this stellar opportunity. Or just because you are luckier than myself at getting a crack into this mans brain.

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  2. maybe he read your previous blog and feels the need to defend himself against those asshat allegations lol

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  3. So is your station going to do an interview?

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  4. I doubt we will be doing this interview, it isn't something that came up on the radio show. Mind you, if I were a host as opposed to a roducer, I might have ran with this bit of irony as a show topic, but I don't get to make those calls.

    That being said, by and large I stay away from booking the partisan or self serving stuff. Lifelock pitching interviews about how good their product is is less like an interview than a commercial. If they want to do commercials, they can buy time like every other advertiser.

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  5. I would suggest putting this jaggoff on right after the chairman of Exxon explaining gas prices

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