Asshat - The egg on its face contains egg

A week hiatus and the Asshat is back.  Yes, I know you all missed it, so did I.  This week's winner is the Happy Egg Company.  How can happiness and eggs and Asshats go together you may ask.  Allow me to elaborate.  Apparently the Happy Egg Company now issues a warning on is 6 pack carton of eggs.  And just what would that warning be might you ask?  Well this is the asshat, so it can only warn of one thing, that being "Allergy Advice: Contains Egg".  Check please, were done here, but really for those that can't get enough of such foolishness, the entire story for your consumption though be warned "Allergy Advice: Contains Asshat".

From The Daily Mail

By Helen Dowd
Last updated at 10:21 PM on 24th January 2009

In these health-conscious times food companies are increasingly keen to warn consumers if ingredients may cause allergic reactions.

But one firm has gone a step further by advising shoppers that its boxes of eggs contain...egg.

The Happy Egg Company’s six-pack of eggs – which features the company’s name and is decorated with a picture of an egg and a cartoon chicken – contains the message ‘allergy advice: contains egg’ inside the lid of the boxes.

Mail on Sunday food expert Tom Parker Bowles said: ‘It does get to the point when warnings go too far. We don’t need to be told a peanut contains nuts or eggs contain egg.

‘Perhaps as a nation we should stop being so overexcited about the bureaucracy of everything.

‘The company probably feel they need to cover their backs to escape the wrath of health-and-safety rules.’

The firm initially claimed that supermarkets’ strict labelling criteria were to blame for the overzealous warning.

A spokesman said: ‘Some retailers insist on this information within their packs as part of a due diligence procedure. Any products deemed as potentially allergenic are included in this. A crazy world, but occasionally we have to do silly things to cover ourselves.’

Later The Happy Egg Company  admitted it had chosen to print the advice of its own volition – after the supermarkets involved said they only demand producers comply with the law – adding: ‘We have to state the obvious to cover all eventualities.’

But bizarrely, the company has not printed the warning in its boxes of ten eggs.

When asked why the advice had not been repeated, the spokesman reiterated his initial claim that it was due to the retailers’ requirements.

Happy Egg products, which are free range, are on sale in Asda and Morrisons stores and will be in Tesco, Sainsbury’s and Somerfield from next month.

Regulations issued by the Food Standards Agency (FSA) watchdog require manufacturers to state on packaging if goods contain allergens.

These consist of 14 substances including eggs, milk, shellfish and nuts, which are recognised as causing allergic reactions.

A spokesperson for the FSA said: ‘Allergen advice has to be stated, but it can be anywhere, including in the ingredients list and in the name of the product.

'As long as the box says “eggs” that is sufficient. Companies just need to use common sense with their labelling.’

Lindsay McManus, from charity Allergy UK, said: ‘It does seem silly but they’re being extra-careful and making absolutely sure they’re covered.’

Earlier this month Cadbury said it was including a warning, in yellow capital letters, stating that its Dairy Milk chocolate bar ‘contains milk’.